Our collection, storage and use of your personal information are subject to the Universal Beijing Resort Personal Information Protection Policy. The following sections provide additional detail concerning our collection, storage and use of your personal information as you navigate our services and journey to our parks.

Do you use Cookies and other tracking systems on your services?

Yes, we may use cookies and other website tracking technologies to perform analytics, gather information regarding you and your interactions with our services and make our services as interesting as possible to you. Please visit the Cookies and Tracking page for more information.

You may create a Universal Beijing Resort (“UBR”) guest account profile to better manage your interactions with our online services and resort. Registration of an account profile will permit you to access certain interactive features in our mobile application/mini-programs (“UBR App/Mini-programs”) and will assist you in managing your communication preferences. To create your own account, please use the registration function in UBR App/Mini-programs. To request the deletion of your account, please use the cancellation function in UBR App/Mini-programs. The Universal Beijing Resort guest profile is governed by our Terms of Service and Personal Information Protection Policy.

Our mobile applications collect information to facilitate certain functions and improve your mobile experience. Please see the personal information protection notices in the applicable mobile application for more information. The UBR App/Mini-programs Personal Information Protection Frequently Asked Questions are available here.

How do we secure the personal information we collect from you?

The security of the guest personal information we collect is extremely important to us. We have implemented security measures that are designed to protect guest personal information from unauthorized access and disclosure. Please be aware that no security measures are perfect or impenetrable. For more information on how we protect your personal information, please visit our Personal Information Protection Policy.

Do you share guest information with third parties?

As further described in our Personal Information Protection Policy, we share your information with third parties, such as service providers and Related Companies for all the purposes described in the Personal Information Protection Policy, including for the purposes of providing and improving our services for your benefit. For more information on our information sharing practices, please visit our Personal Information Protection Policy.

We determine our data retention time periods based on the purpose and use of the collected data unless a longer retention period is required or permitted by law. The data retention time period may vary depending on your interactions with our services. For example, when you unsubscribe from our email newsletters or promotional emails, we will keep a record of your email address to honor your choices.

For more information about our privacy practices, please visit our Personal Information Protection Policy.